Thursday, July 18, 2013

Introducing the new Clinique Dramatically Different Moisturizing Lotion+! :D



A little over a month ago, I was invited to the secret preview event of the newly reformulated Dramatically Different Moisturizing Lotion+ from Clinique (Shall refer to it as the DDML+ from here on! :D) at the elegant Macalister Mansion in town. It was my first ever experience with this brand and product so I was mighty curious to find out more about! I knew that the old DDML was popular (this was confirmed when I attended the event - I learnt that a bottle was sold just under every 5 seconds! Wow!), but I'm surprised at just HOW popular it is! :D

Do you know that with the amount of DDML sold in the past 10 years, you can:
  • Scale the Tokyo Skytree 119,635 times
  • Wrap the globe 2.08 times
  • Fill the Big Ben 1.77 times
  • Run along the Great Wall of China 8.57 times
  • Fill the Eiffel Tower 8.1 times

We all know that if something ain't broken, why change it right? Just how is the DDML+, well, dramatically different from its predecessor? Read on to find out!


A Rich Heritage



To understand the need to reformulate the old DDML, we'll need to wind the clock back to 45 years ago when Clinique was born. It was the year 1967 when the American Vogue featured an article by Carol Phillips interviewing the high profile Manhattan dermatologist Dr. Norman Orentreich. The August article was titled "Can Great Skin Be Created" and it explains how Dr. Norman thinks that contrary to popular belief at that time that having good skin is 100% genetics and you'll just have to live with whatever God decides you should have, it is possible to change your inherited skin conditions and actually achieve good skin via beauty products and procedures. This article garnered the interest of the Lauder family who is convinced that this new beauty philosophy would resonate with women worldwide. The late Mrs Estee Lauder recruited both Dr. Norman and Carol for discussions to start a new line of product with this philosophy in mind.

A year later in 1968, the brand Clinique was born along with their now world-famous 3-step program containing a cleanser, an exfoliator and a moisturizer, which is none other than the DDML!


The need to reformulate
As of today, the DDML is 45 years old. The formulation has remained the same throughout the years. However, as time changes, the roles of women do too, along with new skin concerns brought by elements that did not exist 45 years ago (such as pollution, stress, climate change and food allergies). These concerns are brought about by one thing - a weakened skin barrier against external aggressors. With this in mind, the DDML was reformulated to address this and the new DDML+ is born! :)


So, what's new in the DDML+?



After 6.5 years, 100 formula trials and 1600 testers in 5 countries, the NEW DDML+ is finally ready and available for the masses. While staying true to the feel and texture of the old DDML, the DDML+ contains a Barrier Strengthening Complex (consisting of Sunflower seed cake, barley extract and cucumber fruit extract) to improve resilience and resistance to environmental stresses as well as Hyaluronic Acid, Glycerin and Urea to boost moisture levels in the skin.


When can I get the DDML+, and how much is it?
The DDML+ is available at all Clinique counters starting today! :) The price remains the same as the old DDML - RM68 for 50ml and RM145 for 125ml. I'm actually quite surprised because I always thought that Clinique products cost more than that (ok, I'll crawl back under my rock now)! :D


That's all for now! :) If you're wondering what I personally think about the DDML+, I'm still in the midst of trialing it because I can't quite decide how I like it yet! >.< We'll see in a week or two's time, so stay tuned! :D


Have you tried the old DDML before? If yes, how do you feel about the reformulation? Do let me know! :D

8 comments:

  1. GLAD you're back! All the description sounds amazing and now I'm torn in between Clinique and Origins. zzz..girls problem. :P But I believe the DDML is for normal to dry skin while the DDM Gel is meant for oily to combination skin. My skin type is the latter one and they unfortunately didn't 'improve' the formula for the Gel?

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    1. Thanks Annyss, it's good to be back! :D Haha I know how its like to feel torn like that! Maybe you can go test this out at the counter! Hehe! :D

      Yup you are right! The DDMG would suit your skin better in this case. The DDMG was only introduced several years ago so I won't be surprise that it already contains the new "improvements"! ;)

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  2. I have been a Clinique customer for over 40 years and have spent thousands of dollars on their products--hundreds every year.

    Guess what? I might be switching brands. Why? The new DDML+. I've just tried it and I hate hate hate it!!! It feels slimy. It dries to a varnish-like finish. It does nothing for my skin that I can see. I'm so furious I could scream just typing this. Hey Clinique! Idiots! For decades my skin has been an advertisement for your company. Did I ask you to change the basic moisturizer? No! Two words: "New" "Coke". You'd better be keeping the original DDML available constantly or you'll be losing your customers. I kid you not.

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    1. Hi Anon!

      Thanks for sharing your sentiments! I'm so sorry to hear that you didn't like the new formulation. It must be beyond frustrating to know that something that has worked for you for so many years is being discontinued!

      I think the old DDML is still available at most counters so maybe you want to stock up before it sells out? :)

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    2. Thank you Jenn. I just did that very thing--went out and bought four bottles of the REAL Dramatically Different Moisturizing Lotion, to tide me over while I check out other brands. Thanked the Clinique store staff for their service over the past decades, but asked them to take me off their customer mailing list. As of now, Clinique is DEAD to me, and I'm looking for whatever I can find that is the closest to the original DDML formula. By the way, this means that I'm not buying ANY more Clinique products, not the makeup, not the men's skincare line for my husband, not any gifts for friends and relatives. I threw the sample of the new DDML+ into the trash, where it belongs, as I couldn't stand the feel of it on my skin. Not even as a hand lotion, as it felt sticky. I had business in the City earlier and was at a meeting where, during conversation, this topic came up and I warned all the other women there that the original DDML has been discontinued. People were shocked that the Clinique company could be so deliberately stupid! Several people said they were switching to Lancome. I'm going to check it out, as well as some other lines. What I really wish is that someone else would buy the original formula from Clinique and make it available for sale. Clinique has betrayed their loyal customer base, and I don't trust them any more. I loved the line, but hey, it's a big world out there, and perhaps some other company might appreciate a regular purchaser...and all her friends and relatives!

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    3. I agree wholeheartedly! The new version is a sticky, gooey, greasy mess - exactly what I do not want in a moisturizer. I tried to give it a zero rating on the Clinique website but it would not accept anything lower than an 8! So much for letting customers speak. I, too, bought 4 bottles of the REAL moisturizer - would buy more if I could - because of allergies, finding a new product will not be easy but I am not buying another product from Clinique. What a mess they've made of a great product.

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  3. DDML+ is the WORST moisturizer ever! Worse than any other brand I've tried! Used the original for 20 years and am really disappointed in the new DDML+ and disappointed that the original has been discontinued!

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  4. Will check this website every so often in hopes that someone will find a good replacement for the Clinique line and let the rest of us know about it. Please and thank you!

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