Sunday, October 5, 2008

Product Review: MAC Photogravure Technakohl

At a Glance:
Price: RM60 / US$14.50 / Rs 960
Weight: 0.35g / 0.012 us oz
Made in: Germany
Ingredients: Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Polyethylene, Polybutene, Silica Silylate, Euphorbia Cerifera (Cendelilla) Wax / Candelilla Cera / Cire De Candelilla, Octyldodecanol, Microcrystalline Wax / Cera Microcristallina / Cire Microcristalline, Theobroma Grandiflorum Seed Butter, Sodium Hyaluronate, Zinc Gluconate, Magnesium Aspartate, Tocopheryl Nicotinate, Sodium Ascorbyl Phosphate, Water / Aqua / Eau, Copper Gluconate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- Mica, Titanium Dioxide (CI77891), Iron Oxides (CI77491, CI77492, CI77499), Aluminium Powder (CI77000), Bismuth Oxychloride (CI77163), Black 2 (CI77266), Blue 1 Lake (CI42090), Carmine (CI75470), Chromium Hydroxide Green (CI77289), Chromium Oxide Greens (CI77288), Ferric Ferrocyanide (CI77510), Manganese Violet (CI77742), Ultramarines (CI77007), Yellow 5 Lake (CI18140)]

Product Description:

A mechanical pencil-style liner. In formula, soft and creamy, with an intense, rich, colour deposit. Blends on application: dries quickly to a long-wear, non-smudge finish. Versatile. An easy way to line the top and lower lash line of the eye. When applied at a 90 degree angle, provides a thin precision line. For thicker application, apply at a flat angle.

Actual Product Pic:

My $0.02:

Pigmentation & Color (Plus Swatches! :D):
This auto eyeliner is quite pigmented! One stroke is all you need to get the color on your lids. This shade is described on the website as a soft black with brown undertones, which i would say is accurate. I love that it is matte, so it looks really natural on my lids!

Swatch from website:

Actual Swatches:

Compared to the Earthline Technakohl:

As you can see, this liner is flat matte while the Earthline one has silvery shimmers. It also has more black / brown tones than the Earthline one, which is more greyish!

The Applicator & Packaging:

The packaging is typical of a twist up auto eyeliner with a cap. It's very slim so it's very travel friendly! You get about 1.5 inches of product with every technakohl you buy.

As with all auto eyeliners, you can control how thick / thin you like your line to be by adjusting the angle you apply your liner - 90 degrees for a thin line and horizontally for a thicker line. I personally prefer thicker lines, so you can see that my liner is kinda flat.

These liners are rather creamy, so they smooth right unto your eyelids without tugging! Because of it's creamy texture, this liner can be quite fragile, so don't exert too much force while applying it! I broke the tip a few times already!

Time Test:
By itself, these liners can last a whole day with minimal smudging (especially on the lower lids). What i do is i dab a small amount of loose powder over it, and that really helps to keep the line intact for the whole day (about 12 hours), even after showering! Why is that so baffles me until today, but since it works perfectly i just keep doing it! :P

Price & Availability:
These liners costs RM60 / US$14.50 a pop, which i think is a tad expensive for the miniscule amount you get! It's available at all MAC stores and on all year round.

I personally love this color as it flatters almost all eye colors! I read that it's safe for tightlining, so i do that with this liner as well! So far no eye irritations yet!

In a Nutshell:

One of my favourite liners to use! I reach for this almost everyday!

Likes: Excellent pigmentation, creamy texture, minimal smudging, perfect natural color for me! Gripes: Smudges a little
Repurchase: Yes, but would like to try out others first!

4.5 Stars ! Near HG Stuff!!

Credits: Product Photo & Swatches from

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